CAP’s evaluation framework was developed by London Metropolitan University. It provides a means for CAP schemes to measure their performance against key objectives.

The framework incorporates a number of SMART (specific, measurable, attainable, realistic and timely) targets and is based on a clear theory of change which flows logically between aims and objectives, proposed activities and desired outcomes. The framework is reviewed at regular intervals.

Since 2013, all CAP schemes have been required to carry out a baseline evaluation against the CAP evaluation framework or another agreed set of measures. At the end of the project, and sometimes mid-term, further evaluations will be carried out. School surveys may be carried out annually where alcohol education is being carried out.

We ask CAP schemes to collect data for the following five indicators, both pre-CAP (baseline) and at the end of the initial 18-24 month period:

  • Attempted purchase by under-18s (measured via licensee surveys).
  • Proxy purchase (measured via licensee surveys).
  • Alcohol-related anti-social behaviour among under-18s (measured via residents’ surveys and police crime data).
  • Levels of alcohol consumption for 13-16 year olds (measured via school surveys).
  • Parents’ attitudes to supplying alcohol to children (measured via surveys of parents of teenagers).

Our impact in numbers



Reduction in regular drinking among 13-16 year olds



Pass rates in Challenge 25 following CAP training



Reduction in alcohol related anti-social behaviour



reduction in residents reporting children and young people drinking in public places to be a “very big” or “fairly big” problem

Source: CAP Annual Report 2023, 29th June 2023

CAP has launched over 270 CAPs in 15 years with 130 active CAPs and a launch rate of 20-25 new CAPs per year. We have made particularly good progress in Scotland as evidenced by our Progress through Partnership report.

CAPs launched


CAPs launched in 15 years


Active CAPs


New CAPs per year


All action plans are based on three key pillars

Providing financial support to people experiencing poverty at a time of crisis


We aim to respond to individuals’ needs and circumstances.

Provision of positive activities

We never forget that people are at the heart of everything that we do.

Responsible retail strategies

We know we can make a greater difference by working with others


All action plans are based on three key pillars namely:

Alcohol education
Provision of positive activities
Responsible retail strategies

Since 2017, we have also encouraged CAPs to include an objective around moderate/safe drinking for 18-25 year olds.  

Local CAP schemes are established and run by people from a variety of organisations within their communities, including retailers, to identify and tackle the problems associated with alcohol consumption by young people.