It is important that where schemes are successful in reducing crime and anti-social behaviour in a designated area, local people feel safer as a result.

Retailers, police and other partners communicate agreed messages using a united and consistent approach e.g. Challenge 25 posters and promotion of the Proof of Age Standards Scheme (PASS)

Surveys of local people carried out prior to and after the pilot phase are a good way to gauge any changes in public opinion.

The local newspaper and other local media will often be invited to act as a CAP media partner so that positive stories regarding the confiscation of alcohol or a reduction in reported crime, for example, are reported.

All CAP schemes are encouraged to make full use of the tools within the Login Area which provide suggested ways of recording and communicating any changes in public perception.