All CAPs carry out a baseline evaluation and a further evaluation at the end of the project. These demonstrate the significant positive difference they are making to their local communities.
CAP's evaluation framework was developed for us by London Metropolitan University in 2012. The framework incorporates a number of SMART (specific, measurable, attainable, realistic and timely) targets and is based on a clear theory of change which flows logically between aims and objectives, proposed activities and desired outcomes.
Collecting data against a number of key indicators enables a CAP to benchmark its performance against other CAP schemes in similar areas and for us to measure the impact that CAP as a whole has across the UK.
All CAPs collect baseline and post intervention data for five indicators:
• attempted purchase of alcohol by under 18s (measured by licensee surveys)
• proxy purchase (measured by licensee surveys)
• alcohol-related anti-social behaviour among under 18s (measured by residents' surveys)
• parents' attitudes to supplying alcohol to their children
• levels of alcohol consumption by under 18s (measured by surveys of secondary school children)
All CAPs are given a number of survey evaluation tools to use and adapt to help collect data from residents, retailers, young people, parents and stakeholders.
Schemes may and often do use a variety of other methods to collect data and are encouraged to make full use of any data that partners are able to access (for example from public health and/or police partners within the local CAP) but the above are designed to ensure that they collect sufficient information to be able to report progress for the key we use.