Date established: April 2014
Key partners:
• 820 secondary students from 3 secondary schools surveyed at the outset to determine drinkingpatterns and how/wherestudents obtained alcohol
• Membership of the local“Underage Sales and Responsible Retailers Scheme”
increased from 55 to 155 licensed premises, all of whom were offered free training on preventing underage sales
• Drinkaware parents’ campaign materials used in ‘Parents Matter’ newsletter and parenting
information sessions delivered in CAP area secondary schools
• Regular patrols carried out in “hotspot” areas and housing estates
• Review Panel introduced for licensees who failed a test purchase
• Secondary schools introduced policies to prevent students in uniform from entering
problematic off licences
• Mobile unit workshops deployed in designated “hotspot” areas, resulting in engagement with 100 local youngsters
• Youth Employment Project piloted with two cohorts of young people who were not in employment, education or training (NEETs) leading to a Level 1 Certificate in Employability and two weeks work experience in Sainsbury’s
Impact:
• After 6 months, anti-social behaviour reports fell by 46% in the CAP area
• Number of alcohol seizures decreased by 87% in 2014 in the CAP area
• Youth disorder decreased by 80%