Our newest Community Alcohol Partnership (CAP) was launched in Gorleston and Bradwell on 17 October to tackle underage drinking and anti-social behaviour.
There is an existing CAP in South Yarmouth, which has been very impactive over nearly ten years. The partners involved were keen to replicate this success in other areas of the Great Yarmouth District. There have been a number of reports of anti-social behaviour involving young people in the Gorleston and Bradwell areas and analysis has shown that alcohol is playing a part in this.
CAPs are made up of partnerships between local authorities, police, schools, retailers, neighbourhood groups and health providers, working together to empower communities to tackle alcohol-related harm to young people and improve the quality of life for residents.
The aim is to reduce the sale of alcohol to young people, advise them on the dangers of drinking and provide alcohol-free activities through youth services and local charities. Across the country, nearly 200 CAPs have had outstanding impacts on local crime, anti-social behaviour, litter, feelings of safety and reductions in underage purchasing of alcohol.
The Gorleston and Bradwell CAP will bring together a wide range of stakeholders, including Norfolk Constabulary, Norfolk County Council Trading Standards, Great Yarmouth Borough Council, schools and colleges, retailers, health bodies and agencies working with young people.
The launch of the Gorleston and Bradwell CAP took place at the Pavilion Theatre, Pier Gardens, Gorleston and Chief Superintendent Dave Marshall and CAP Director Hardish Purewal spoke at the event.
Great Yarmouth MP Brandon Lewis said: "Community Alcohol Partnerships, represent a joined-up practice approach to tackling the health and social implications of alcohol abuse. Alcohol abuse is a problem which causes real damage and I suspect everyone in Great Yarmouth knows at least one example from within their family or friendship network. I hope that this new partnership will be another step forward in tacking this problem.”
CAP Chair Derek Lewis said: "I am delighted to see the launch of a CAP in Gorleston and Bradwell. Community Alcohol Partnerships are a tried and tested way of driving down underage drinking and creating better, safer and friendlier neighbourhoods. They offer a great opportunity to make a real and lasting difference to our nation’s relationship with alcohol, starting with the current generation of young people.”
Norfolk Constabulary Chief Superintendent Dave Marshall said: "We see people whose lives have been damaged by alcohol abuse and their behaviour impacts on family and friends, and also the lives of others when it fuels anti-social behaviour.
"While we will always take action against people committing anti-social behaviour to keep people and communities safe, it’s also imperative that we work with our partners and specialists to support people living with an alcohol problem to help them to turn their lives around. This partnership helps to encourage people to take responsibility for their wellbeing and be aware of the issues associated with drinking too much, and ultimately keep themselves safe.”
Councillor Margaret Dewsbury, Norfolk County Council Cabinet Member for Communities, said: "We are very pleased to be working with partners to support the positive action that this Community Alcohol Partnership is set to bring to the local community. Ahead of the launch Norfolk County Council Trading Standards officers have over recent weeks given all businesses in the area guidance on the law, and how to avoid under age sales of alcohol. Over the coming months we will be offering free training for business owners and staff on how to apply effective Challenge 25 guidelines.”