Community Alcohol Partnerships (CAP) has won a Special Commendation at this year’s Drinks Business Awards for “Responsible Drinking Message of the Year”. The model, developed by the Retail of Alcohol Standards Group (RASG), aims to tackle underage drinking through co-operation between alcohol retailers and local stakeholders, such as Trading Standards, the police and local schools.
Drinkaware won the overall award category, but judges wanted to highlight the efforts of Community Alcohol Partnerships with the Special Commendation. One judge commented: “Bearing in mind the limited resources this campaign is particularly hard hitting and showing real commitment”.
On accepting the award Jeremy Beadles, Chief Executive of the WSTA, said: “The investment from industry into Community Alcohol Partnerships shows how seriously we are about tackling irresponsible drinking and it’s great to see that work being recognised in this way.”
NOTES TO EDTIORS
For more information on CAP please contact Philip Loring, CAP Officer, on 02070893877 or [email protected]
The Retail of Alcohol Standards Group
The Retail of Alcohol Standards Group (RASG) is a committee of high street off-trade alcohol retailers who meet to exchange best practice in the responsible retailing of alcohol. RASG has led work on projects such as Challenge 25 and Community Alcohol Partnerships.
The WSTA is the UK organisation for the wine and spirit industry representing over 340 companies producing, importing, transporting and selling wines and spirits. We campaign to promote the industry’s interests with governments at home and abroad. We work with our members to promote the responsible production, marketing and sale of alcohol.
For more information please contact Gavin Partington:
Tel: +44 (0) 20 7089 3876
Mob: +44 (0) 7966 014058
Email: [email protected]