Following significant new funding from Accolade Wines, Campari Group UK and retailer Iceland, Community Alcohol Partnerships (CAP) has announced plans to extend its work programme to reduce alcohol harm among young people and improve their health and wellbeing.
The new funding will allow CAP to extend its work in areas of the UK which have the highest rates of hospital admissions among under 18s, including Scotland, the North East and North West of England. It also plans to undertake research into the widespread practice of parents supplying alcohol to their children, while funding from Campari Group UK will enable it to focus programmes on areas with substantial student populations to encourage responsible drinking among young adults aged 18-25.
Derek Lewis, CAP Chairman, said: “We are delighted to announce three new funders for CAP and are deeply grateful to all of our funders for supporting CAP’s vital work to reduce alcohol harm among young people and improve their health and wellbeing. We know how damaging it can be for children to start drinking early in life - they are more likely to become frequent and binge drinkers, face educational problems and experience drug, violence and drinking problems in later life.”
“Every £1 invested in early interventions to prevent the early misuse of alcohol generates huge social and economic benefits and we are delighted that companies want to work with us to promote responsible drinking and make a positive impact on young people’s lives.”
Caroline Thompson-Hill, Managing Director for Europe, Accolade Wines, said: “Moderation has always been a core focus for Accolade Wines and we are proud to be supporting CAP’s vital work with people under 25. Through our funding of CAP, more programmes will be developed to encourage targeted, community-based solutions focused on health and wellbeing.”
Brad Madigan, Managing Director at Campari Group UK, said, “Social responsibility remains a very important priority to Campari Group, which is why we have partnered with CAP to support their very effective and powerful work to promote responsible drinking amongst young adult drinkers.”
“Our funding will be focused on areas with a substantial student population between 18 and 25 years of age, building on CAP’s existing work in Cardiff and Reading to further promote responsible drinking and reduce instances of binge-drinking. We sincerely hope our contribution will continue to enable CAP to provide effective education programmes that genuinely reduce alcohol-related harm in these areas.”
Robert Hayes, Licensing Manager for Iceland said: “As a responsible retailer of alcohol, Iceland is pleased to be able to support Community Alcohol Partnerships in their efforts to reduce alcohol related harm to young persons and the wider community in which a specific CAP is operating throughout England, Scotland and Wales.”
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About Community Alcohol Partnerships:
Since CAP was created in 2007, it has launched 215 schemes in England, Scotland and Wales. They bring together a range of local stakeholders with a shared interest in preventing underage drinking and encouraging responsible drinking among young adults.
CAP works by setting up and supporting local partnerships of councils, police, retailers, schools, health providers and community groups, working together to prevent alcohol-related harm to young people, improve their health and wellbeing and enhance their communities.
A rigorous evaluation framework shows how this innovative partnership approach has brought significant reductions in alcohol supply to children, alcohol-related anti-social behaviour and underage street drinking, with CAP areas demonstrating:
· 61% average reductions in weekly drinking among 13-16 year olds
· 99% of retailers passed Challenge 25 compliance test for alcohol sales
· 86% of retailers did not sell alcohol when they suspected it was a ‘proxy’ sale
· 50% reduction in young people hanging around shops and asking adults to buy alcohol for them
· 42% reduction in youth alcohol-related anti-social behaviour
CAP is funded by companies which retail or produce alcohol, which share its vision to reduce alcohol harm to young people and demonstrate the industry’s commitment to social responsibility. These include some of the UK’s biggest retailers, convenience stores and alcohol producers.
For more information see: www.communityalcoholpartnerships.co.uk