Welcome to Community Alcohol Partnerships

John Whittington CAP award 2018

John Whittington, Community Safety Manager at Hastings Borough Council, has received the Community Alcohol Partnerships (CAP) award for innovation for his work tackling underage drinking.  He received the award from CAP chair Derek Lewis at the annual CAP celebration event which this year took place at the Welsh Assembly.


Derek Lewis said: “The Hastings Ore CAP has taken an innovative, multi-agency approach to reducing underage drinking and anti-social behavior, including working closely with local schools, inviting students to its meetings and encouraging take up of the Royal Society of Public Health Young Health Champions scheme.  Of particular note is its work with East Sussex Public Health, which commissioned a social marketing intervention called Think Again Now which aimed to tackle parental supply of alcohol. Pre and post evaluations showed it successfully increased parents’ knowledge of the facts relating to alcohol harm and debunked many myths about supplying alcohol to children. John has been the driving force behind the CAP’s success in Hastings, Ore, and I am delighted to present him with this award.”

CAPs are made up of partnerships between retailers, local authorities, police, schools, neighbourhood groups and health providers, working together to empower communities to tackle alcohol-related harm to young people and improve the quality of life for residents. Its 2018 annual report, launched at the event, shows how this innovative partnership approach has positive impacts on underage drinking, anti-social behaviour, litter, residents' feelings of safety and underage/proxy alcohol purchase around the UK.

Derek Lewis added: “In spite of welcome evidence that fewer young people are drinking alcohol, British children are still more likely to binge drink and get drunk than children in most other European countries. Regular and/or excessive drinking can be seriously damaging to their health and development while increasing the risk of excessive consumption in later life. CAPs offer an evidence based, proportionate and locally tailored response to underage alcohol problems.”


For media information please contact: Julia Shipston, Communications Manager at CAP: tel: 0771 3163003.

Notes for Editors

  • The first CAP was set up in St Neots in 2007 and 162 have now been launched across the UK.
  • For more information, see our website at and follow us on Twitter: @CAPUKTweets

News and Blogs

Being part of the CAP has brought recognition from the community that we are trying to stop underage drinking. We have also seen a significant decline in attempted under age- purchases and litter has significantly dropped around our premises. I believe that the Midsomer Norton CAP is led with a passion that I have not seen before in a local venture.

Paul Broad
Store Manager Sainsbury's Supermarkets Ltd

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