Promoting alcohol awareness
Engaging young people
In Pontypridd CAP a group of secondary school children attended a two-month course of weekly sessions delivered by the Youth Engagement and Participation Service supported by a qualified nurse.
All the sessions were delivered in Pontypridd Park via a partnership with Heritage Lottery. They included a trip to local allotments where the group picked fruit and vegetables and made lunch from scratch, learning new skills along the way. The group is now putting together a business plan to access funding to deliver health improvement messages across the area and are keen to become part of a cross-UK Young Health Champions Network.
Using campaign material developed by Lancashire County Council Lancaster, Burnley and Ribble Valley CAPs launched an alcohol awareness campaign aimed at parents after a Lancashire Trading Standards Young People’s Alcohol & Tobacco survey found that 70% of 14-17 year olds said they were supplied alcohol by their parents.
The Where’s the Harm? campaign aimed to increase parental responsibility to monitor, supervise and prevent young people’s exposure to alcohol consumption and related harm and increase awareness of alcohol harms and risks.
The campaign included a two-week radio campaign and posters distributed to all off-license premises and GPs’ surgeries and health centres across Lancashire. Guidance for parents was provided on the Lancashire County Council website and information booklets distributed to all Lancashire secondary schools aimed at Year 7 and 9 pupils.
Tackling proxy purchase
Sutton-in-Ashfield CAP was the first to come up with the innovative idea of a pavement stencil near alcohol outlets to communicate the clear and simple message that purchasing alcohol on behalf of an under 18 is an offence. Following a successful pilot in the area, CAP has since produced stencils for use around the country including one in Welsh for our Welsh CAPs. These temporary chalk-based stencils are sprayed on pavements outside off licences and supermarkets and are an innovative, low cost and eye-catching way of drawing attention to the issue.
A week of action by North East Edinburgh and North West Edinburgh CAPs raised awareness across the community of the dangers of alcohol misuse.
The week involved compliancy testing, engagement with young people in hotspot areas, community patrols with Tommy Sheppard MP and performances of “Smashed” in Edinburgh High Schools. There was widespread stencilling around the city to raise awareness of proxy purchasing.
Proactive engagement with the Citadel Youth Group was an essential aspect of the ‘education’ strand of the operation and a range of activities were held, involving alcohol/drug discussion and games utilising education resources provided by CAP including ‘beer goggles’ to simulate the effect of being drunk.
During the week licensed premises across the area were visited by police officers and CAP partners and any that fell below the required standard were monitored with further test purchasing.
Providing diversionary activities
Reading CAP provides a hugely successful alcohol-themed Manga drawing project for 13-24 year olds during the school summer holidays.
The Create a Comic project offers young people the chance to create their own manga-style comic strips and stories to raise awareness of the dangers of alcohol consumption. Facebook and Instagram groups offer daily updates, drawing guidance and competitions to engage young members – so those taking part can access the tutorials wherever they are.
Working with licensed premises