CAP receives funding from alcohol retailers and producers which share its vision to reduce alcohol harm to young people and demonstrate the industry’s commitment to social responsibility.  Individual CAP schemes may also – and often do - receive funding from a range of other sources e.g. local authorities, police forces, PCC funds.

The Retail of Alcohol Standards Group (RASG) was set up in 2005 by the Wine and Spirit Trade Association (WSTA) to share best practice and share common signage (Challenge 25) as part of a concerted campaign to prevent the sale of alcohol to under 18s. RASG members have provided core funding for CAP since its inception in 2007. CAP retail funders are:

• ASDA
• Association of Convenience Stores
• Co-op
• Home Bargains
• Iceland
• Lidl
• Marks and Spencer
• One Stop Stores
• Sainsbury’s
• Tesco

 In addition to funds provided by RASG , the following alcohol producers also fund CAP:

• Accolade
• Australian Vintage
• Beam Suntory
• Campari
• Chivas Brothers
• Diageo
• Edrington
• Heineken
• InterContinental Brands
• InverHouse
• J Chandler
• Scotch Whisky Association
• Treasury Wine Estate