Evaluation is an important aspect of CAP and measures the extent to which a scheme has met its aims and objectives. All CAPs must conduct a baseline and post intervention evaluation using our framework or some other agreed method.
CAP's evaluation framework was developed for us by London Metropolitan University in 2012. The framework incorporates a number of SMART (specific, measurable, attainable, realistic and timely) targets and is based on a clear theory of change which flows logically between aims and objectives, proposed activities and desired outcomes.
CAP recommends collection of data against a number of key indicators, which will enable a CAP to benchmark its performance against other CAP schemes in similar areas and will enable CAP to measure the impact that CAP as a whole is having across the UK. All CAPs must, as a minimum, collect baseline and post intervention date for the following five indicators:
- attempted purchase of alcohol by under 18s (measured by licensee surveys)
- proxy purchase (measured by licensee surveys)
- alcohol-related anti-social behaviour among under 18s (measured by residents' surveys)
- parents' attitudes to supplying alcohol to their children
- levels of alcohol consumption by under 18s (measured by surveys of secondary school children)
All CAPs are given a number of survey evaluation tools to use and adapt to help collect data from residents, retailers, young people, parents and stakeholders.
Schemes may and often do use a variety of other methods to collect data and are encouraged to make full use of any data that partners are able to access (for example from public health and/or police partners within the local CAP) but the above are designed to ensure that they collect sufficient information to be able to report progress for the key indicators CAPs use.