Evaluation is an important aspect of CAP and measures the extent to which a scheme has met its aims and objectives.
All CAP schemes must be evaluated and in order to help them to do this, London Metropolitan University has developed a CAP evaluation "Toolkit" which is available to all CAP schemes via a log in area of the website. An evaluation can be undertaken by the CAP itself or, where funding is available, third party independent evaluation is encouraged.
Evaluation is crucial to help understand whether a CAP has achieved what it set out to do (its aims and objectives), how well it did it and what impact the activities have had. The CAP "Toolkit" includes a model "Evaluation Template" which provides a logical framework to show how objectives, activities, outputs and outcomes all link together and what indicators can be used to measure change.
The extent to which a CAP is able to measure these clearly depends on the availability of existing data and the resources available to enable a CAP to collect new data.
CAP recommends collection of data against a number of key indicators, which will enable a CAP to benchmark its performance against other CAP schemes in similar areas and will enable CAP to measure the impact that CAP as a whole is having across the UK. Key indicators include:
- attempted purchase of alcohol by under 18s
- sales of alcohol to under 18s
- alcohol related hospital admissions for under 18s
- retailers' and licensees' relationships with enforcement agencies
- retailers' and licensees' views on anti social behaviour by under 18s
- residents' perceptions of anti social behaviour associated with underage drinking
- incidents of alcohol related crime among under 18s
- levels of drinking by under 18s
Also available via the (password protected) login area are a number of evaluation tools for schemes to use and adapt to help collect data from residents, retailers, young people and stakeholders.
Schemes may and often do use a variety of other methods to collect data but the above are designed to ensure that they collect sufficient information to be able to report progress for the key indicators CAPs use.