Welcome to Community Alcohol Partnerships

Evaluation is an important aspect of CAP and measures the extent to which a scheme has met its aims and objectives. All CAPs must conduct a baseline and post intervention evaluation using our framework or some other agreed method.


CAP's evaluation framework was developed for us by London Metropolitan University in 2012. The framework incorporates a number of SMART (specific, measurable, attainable, realistic and timely) targets and is based on a clear theory of change which flows logically between aims and objectives, proposed activities and desired outcomes. 

CAP recommends collection of data against a number of key indicators, which will enable a CAP to benchmark its performance against other CAP schemes in similar areas and will enable CAP to measure the impact that CAP as a whole is having across the UK. All CAPs must, as a minimum, collect baseline and post intervention date for the following five indicators:

  • attempted purchase of alcohol by under 18s (measured by licensee surveys)
  • proxy purchase (measured by licensee surveys)
  • alcohol-related anti-social behaviour among under 18s (measured by residents' surveys)
  • parents' attitudes to supplying alcohol to their children 
  • levels of alcohol consumption by under 18s (measured by surveys of secondary school children)

All CAPs are given a number of survey evaluation tools  to use and adapt to help collect data from residents, retailers, young people, parents and stakeholders.

Schemes may and often do use a variety of other methods to collect data and are encouraged to make full use of any data that partners are able to access (for example from public health and/or police partners within the local CAP) but the above are designed to ensure that they collect sufficient information to be able to report progress for the key indicators CAPs use.

This innovative partnership is an excellent example of how public bodies, charities and private companies can work together to resolve a community problem. Not only have the partners contributed to the success of the project but also the youngsters of Brecon, whose involvement and commitment have also contributed to this success.

Councillor John Powell
Cabinet Member for Trading Standards
Powys County Council