Welcome to Community Alcohol Partnerships

CAP is an alcohol industry funded initiative receiving funding from both alcohol industry retailers and producers. Since 2011, CAP funding has been augmented via the Responsibility Deal. Individual CAP schemes may also – and often do - receive funding from a range of other sources e.g. Local Authorities, Police forces.


The Retail of Alcohol Standards Group (RASG) was set up in 2005 by the Wine and Spirit Trade Association (WSTA) to share best practice and share common signage (Challenge 25) as part of a concerted campaign to prevent the sale of alcohol to under 18s. RASG members have provided funding for CAP since its inception in 2007. CAP retail funders are:

  • Aldi
  • ASDA
  • Association of Convenience Stores
  • Co-op
  • Home Bargains
  • Lidl
  • Marks and Spencer
  • One Stop Stores
  • Sainsbury’s
  • Tesco
  • Waitrose

In addition to funds provided by the RASG membership, the following alcohol producers have provided core funding for CAP since 2011 via the Responsibility Deal or joined since then to support CAP expansion plans for 2018-2021:

  • Australian Vintage
  • Brown Forman
  • Diageo
  • Edrington -Suntory (formerly Maxxium)
  • Heineken
  • Mast-Jaegermeister
  • Treasury Wine Estate

I welcome the reduction in alcohol related youth anti-social behaviour. The CAP model has promoted effective and innovative partnership work between enforcement agencies, businesses and local community groups and has clearly played an important part in this. I would encourage every area with evidence of alcohol related youth crime to give serious consideration to setting up a CAP to reduce crime and build safer neighbourhoods.

Mike Penning
Minister of State for Policing, Criminal Justice and Policing